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Why Communication Is Important For NGOs?Tuesday , 05 October 2021- 5 min. read
Imagine wanting to express your ideas but having no means to do so! Feels terrible, right? Language and signs- verbal and non verbal - anything that helps you convey your thoughts is communication. It is important in all key aspects of life.
Yes, we communicate in daily life, but effective communication is an entirely different game altogether. And you need to be good at it in order to be successful at work and in your personal life. Understandably, NGOs too rely on communication to get their message across. But that’s not all. This dissemination of information plays a major role in the success of a nonprofit. Wondering how? Let’s delve into detail!
1. To convey your intentions
Every NGO has a vision they want to realize and a set of goals they want to achieve. In simple words, a non-profit has intentions to do something about a specific issue. For instance, your NGO might be dedicated towards spreading awareness about sustainable agriculture. How will you let your target audience know this? Through your messaging!
Communication is like the map you need throughout your journey to reach your destination. Without proper communication, you’ll be lost and directionless.
2. To remain relevant
Effective communication is an ongoing process. You cannot talk to your audience once in a while. To get better results, you need to stay in touch with them through engaging messages via social media posts, emailers, and other online as well as offline channels. Another aspect of using communication to stay relevant is identifying the right prospects and audience. During communication process planning, you’ll be able to identify the right set of people you need to reach out to with your message.
3. To touch hearts
Words have immense power. When told with empathy, a story about a child in one part of the world has the power to emotionally overwhelm an adult living on the other end of the world. Such is the power of effective communication! NGOs can harness the unhinged power of storytelling to touch hearts and amass support for their beneficiaries. Just be clear and honest in your communication, tread with empathy, and you’ll find people getting glued to the stories you post.
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4. To maintain a connection with your donors
Your donors want to know how their contribution is being utilized. And the best way to do so is through consistent communication. Let them know what you’re up to, plans you have for the future, and you’ll win their support forever! By keeping your donors engaged through proper communication planning, you build a relationship of trust and respect with them. Your donors might even promote you in their network if they’re impressed by your work.
5. To measure success
When you make a communication plan, you define communication goals. Identifying these goals helps you quantify success. Thereby, your communication plan becomes a tangible way to measure your progress. Just make sure you identify objectives that are measurable and criteria-based. This will also help you assess the areas that need improvement. Ensure you do have an evaluation strategy in place to collate necessary information.
6. To create a stream of funds
All non-profits require a continuous stream of funds to keep operating. With an effective communication strategy, you can encourage your followers to donate for your causes. Whether you utilize social media or start an email campaign, good communication can help you establish rapport with your followers, who can turn into donors with consistent persuasion.
Author: Mayurii Rajvanshi
An avid animal lover with a soft spot for the social sector, Mayurii Rajvanshi is a freelance writer and content specialist on a mission to help brands tell their stories better. She believes powerful storytelling has the potential to change the world for the better.
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