India Is Us & FairGaze Conclude #OneDayForHeritage Campaign Supported by Eminent Personalities

News | New Delhi, Sunday , 18 April 2021

Summary: To celebrate World Heritage Day on 18th April 2021, India Is Us and FairGaze jointly organized a campaign #OneDayForHeritage, which saw active participation from the non-profit sector, as several NGOs, along with thousands of students from scores of schools across India joined the campaign. The campaign also received proactive support from eminent personalities to help spread awareness about Indian heritage and its preservation among the non-profits, volunteers, their various stakeholders, and the school community.

India is blessed with diversity of culture, traditions, and languages - all of which constitute our unique heritage. Add India’s marvelous monuments and heritage sites to the mix, we have all the reasons to be proud of the rich legacy of our country. 

India Is Us and FairGaze launched the #OneDayForHeritage campaign, to spread awareness and to inspire heritage preservation among communities, in association with NGOs and other stakeholders. The campaign is aligned to the Sustainable Development Goal 11 (SDG11) established by the United Nations to ensure "Sustainable Cities & Communities". 

The main objective behind the campaign is to expose participants, volunteers, stakeholders, NGO supporters, and students to the diversity of heritage and culture in order to cultivate respect for each other’s culture necessary for promotion of peaceful coexistence. 

The campaign saw active participation from the non-profit sector as several Non-Governmental Organizations, their volunteers stakeholders joined the campaign, along with thousands of students from scores of schools across India, who shared videos and photographs showcasing their singing, dancing, musical talents and their travel stories with photographs of visits to different heritage sites countrywide. People from various walks of life joined hands to partake in this celebration of rich Indian heritage, which saw a reach of over 5,00,000 with around 60,000 engagements. 

The campaign culminated with a webinar on 19th April 2021, wherein speakers spoke at length about sustainable development initiatives and their passion for heritage preservation. The panel of esteemed speakers included Ambassador Deepak Vohra (former special advisor to the Prime Minister); Subhash Goyal (Chairman AITO and Stic Travel Group); Principal Vividh Gupta (BBPS school); Principal Bhawna Khanna (DPS school); Principal Anita Sharma (SDPS); Geetika Jain (EOD Adventure Park); and Alisha Vijoy (India Is Us). 

The winners for the campaign were also announced LIVE during the webinar with supporting partners EOD Adventure Park and NGO partner Routes 2 Roots extended their active support to this campaign. 

#OneDayForHeritage is an extension of #OneDayForFuture campaign by India Is Us that urges individuals and organizations to donate one day’s worth of their time, earnings, or skills for the betterment of society. 

India Is Us and FairGaze also announced their next campaign on Menstrual Hygiene. 

About India Is Us 

India Is Us is a Corporate Social Responsibility (CSR) support initiative determined to help NGOs through capacity building and sustainable growth. India Is Us works with numerous NGOs across India and is focused on twelve causes, including literacy and education, health and nutrition, environmental conservation, women empowerment, poverty alleviation, care for the elderly, animal welfare, skill development, inclusivity for people with disability, child welfare, WASH and heritage. 

SDG School Program by FairGaze 

FairGaze SDG School Program is an initiative to help schools actively engage students in achieving Sustainable Development Goals. India Is Us partners FairGaze mobilizing stakeholders from NGOs and corporates to make a measurable impact on creating awareness among students helping them to become responsible future citizens of the country. 

FairGaze is the leading school focused media and engagement ecosystem for the school community, which works with various stakeholders and policymakers, including organizers of premium events associated with the education industry. FairGaze engages with over 350,000 students from over 13,000 schools across India.