Corporate social responsibility (CSR) is a programme that has taken a mandatory spin in recent years and it is essential to understand its importance and necessity. As is clear from its phrasing, this programme includes an initiative by companies to undertake activities and initiatives that make some difference to the society at large. These activities and programmes include any initiative that has a positive bearing on the world. For example, a programme that aims at environment protection or ne that promotes volunteer service within the employees, even charity and monetary a well as material donations come under a company’s CSR programme.
The building of a company's CSR programme has to be done carefully because there are many nuances that have to be taken into consideration. This is why here are a few strategies that a CSR management agency taken into account before giving you a final plan:
1. Development of the plan- The CSR can focus on a wide array of subjects but the selection of the correct one for you depends upon the natural domain of the company. The plan has to centre on what the company actually has an expertise in. This not only saves a lot of resources but also leads to better execution of the plan. For example, if a company has done their research and have sufficient knowledge regarding conservation of paper, it would automatically be beneficial to undertake the CSR plan on this very subject rather than build n something from scratch.
2. Do not leave your customers out- It is important to focus on the issues that are important to your customer base. This way the engagement of your customers also increases and will also be beneficial for the cause that you take up. You are also more likely to attract new customers based on your reputation that such an initiative would provide you. An effective social media advertising of your plan can bring in the latter benefit to you and would also help you circulate the word among more people and lead to more donations or participation.
3. Engage your employees- It cannot be stressed enough that your CSR programme has to take the interest of your employees into account. Hold discussions and take their suggestions into consideration before you curate a programme. After all, it is the employees who will be participating in it and their dedication will depend upon their commitment to the cause. Anyway, engagement with your employee is a precondition for any initiate that you take up.
4. Develop a reporting framework- Just taking up a cause without following it up with suitable resources will lead to falling apart of the same. It is essential that you develop a system through which the groundwork report of your programme reaches back to you regularly. This way, you will be able to make suitable adjustments to it and the chances of it trickling down to the cause also increases. You will also be able to seek broader patterns in the company such as cost-effectiveness and employee engagement and productivity through these reports and have a wider lens of judgement.
India is Us is one such agency that will employ these CSR planning and strategy and bring a lot of benefits to your company and look at the overall success of the same.